Jia is a seasoned creative and business leader with over 15 years of experience driving brand transformation, creative innovation, and cross-functional alignment across global markets. As Strategy Lead at Netflix’s Product Creative Studio, she oversees Southeast Asia, Taiwan/Hong Kong, and Australia — developing data-informed strategies that have shaped key art and trailers for more than 100 shows across diverse genres, including top-performing regional titles featured in Netflix’s Top 10, contributing to membership growth across the region.

She brings deep experience across both agency and in-house environments, having led award-winning campaigns at Publicis, R/GA, and Ogilvy for brands including Unilever, Citibank, Audi, and Netflix. Her work has consistently delivered outsized business and social impact, earning recognition for both creativity and effectiveness from the Clios, Spikes, Effies, Promax, and other industry awards.

Jia leads with a builder’s mindset, a bias for action, and a belief in creativity as a catalyst for connection, growth, and transformation. She has led regional rollouts, developed scalable creative frameworks, and championed cultures of excellence and experimentation. Passionate about growing talent and aligning teams around shared goals, she delivers creative solutions that move both culture and business forward.