NetQuipx
NetQuipx
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Turning hated pre-rolls into 6-sec of entertainment
Turning hated pre-rolls into 6-sec of entertainment
Accolades
Accolades
Spikes 2017 Bronze – Media: Data-Driven Targeting
Spikes 2017 Bronze – Media: Data-Driven Targeting
Spikes 2017 Shortlist – Media: Use of Digital Platforms
Spikes 2017 Shortlist – Media: Use of Digital Platforms
Creative Circles Silver – Cyber: Innovative Online Ad Solution
Creative Circles Silver – Cyber: Innovative Online Ad Solution
Creative Circles Silver – Media: Use of Digital Platform
Creative Circles Silver – Media: Use of Digital Platform
Background
Background
94% of millennials will skip the pre-roll if they could, as it is often irrelevant to what they’re searching for to watch.
94% of millennials will skip the pre-roll if they could, as it is often irrelevant to what they’re searching for to watch.
Idea
Idea
To make the pre-roll experience less annoying, Netflix served up entertaining 6-sec “quips” based on scenes and characters from Netflix Original titles. Responding to search queries in real-time using YouTube technology, our pre-rolls were always contextually relevant to current affairs, latest movies, popular YouTube how-to searches and more.
To make the pre-roll experience less annoying, Netflix served up entertaining 6-sec “quips” based on scenes and characters from Netflix Original titles. Responding to search queries in real-time using YouTube technology, our pre-rolls were always contextually relevant to current affairs, latest movies, popular YouTube how-to searches and more.
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