Transforming Singaporeans' health through playful rivalry and personalised strategies for balanced, sustainable lifestyles.
Accolades
Markies 2019 Most Effective Use of Social Media, Silver
Markies 2019 Most Creative Integrated Media, Bronze
Markies 2019 Most Creative Govt Sector Marketing, Bronze
Do you exercise to eat more, or eat healthier to avoid exercise? The Health Promotion Board (HPB) sparked a playful rivalry between TEAM MORE (physical activity) and TEAM LESS (unhealthy food) to inspire Singaporeans to strike a balance. At the core of this campaign was an interactive personality quiz that not only divided participants into two teams but also acted as a powerful tool to uncover individual health mindsets. This allowed HPB to personalise health communications and tailor participants’ health journeys, making the campaign both impactful and scalable.
First, we invited Singaporeans to take the quiz to join a team... are they Team More physical activity or Team Less unhealthy food?
Before coming together for the ultimate showdown...